Austin, Texas, Feb. 18, 2025—TrueDialog, a leading provider of enterprise-grade SMS solutions, today announced that the Minnesota Wild, a popular NHL team, has achieved significant improvements in fan engagement and marketing outcomes by leveraging TrueDialog’s SMS platform.
Recognizing the limitations of their previous SMS solution, the Wild sought a partner that could provide enhanced reliability, deliverability, and seamless integration with their existing marketing automation platform, Eloqua. TrueDialog’s direct carrier connections and robust API library proved to be the ideal solution.
“We needed a reliable and efficient way to connect with our fans,” says Bryant Hafemeyer, Director of Digital Analytics for the Minnesota Wild. “TrueDialog’s platform has not only improved our deliverability but also streamlined our operations and strengthened our fan engagement efforts.”
With TrueDialog, the Wild have achieved:
- Improved Deliverability: Direct carrier connections ensure timely and reliable message delivery, eliminating delays and potential points of failure.
- Enhanced Compliance: Real-time insights into carrier rules and regulations ensure compliance and prevent messages from being flagged as spam.
- Seamless Eloqua Integration: Streamlined workflows allow the Wild to manage SMS campaigns directly within their existing marketing automation platform.
- Increased Fan Engagement: Timely and targeted SMS messages have boosted fan engagement across various use cases, including game-day operations, ticket sales, and retail promotions.
- Exceptional ROI: The Wild achieved a remarkable 1,200% return on ad spend and a 433% higher conversion rate with SMS compared to email.
TrueDialog’s platform played a crucial role during the pandemic, enabling the Wild to efficiently communicate health and safety protocols to fans returning to the arena. The solution has also proven effective for marketing promotions, last-minute deals, and new merchandise launches.
“When we look at this year’s campaign, we saw a return on ad spend related to text messaging of 1,200%,” reports Hafemeyer. “From a marketing perspective, a good return on ad spend is typically considered 500% to 800%. So, being at 1,200% is exceptional. Beyond the actual return on ad spend, we saw better conversion rates for text messaging than we did even for email. Email averaged .03% total transaction conversion, and text messaging was .16%, which is 433% higher.”
The Wild’s success with TrueDialog highlights the power of SMS as a direct and engaging communication channel for sports teams and other organizations seeking to connect with their audience.
Related:
How the Minnesota Wild Elevated Fan Engagement Using TrueDialog
About TrueDialog
TrueDialog is a leading business SMS solutions provider. It empowers businesses of all sizes to send targeted text messaging to create material connections with prospects and customers. Customers in Marketing, Customer Success, and Sales use its award-winning platform to communicate effectively with consumers to drive business metrics. TrueDialog is trusted by thousands of brands, including Coca-Cola, Girl Scouts, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. For more information, visit TrueDialog.com.
Contact (For Media Only):
Jodi Bart Holzband
Classic Bart PR & Communications
