Carrier Pass-Through Fees

SMS Carrier Pricing

Carrier pass-through fees are fees charged by the telecom carriers, and are subject to change. Unlike other vendors, we do not mark-up carrier pass-through fees. Your TrueDialog invoices indicate these fees separately. The tables shown below are as of August 2024.

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Carrier Fees

There are additional carrier fees per message that are automatically applied based on the end-user’s destination and carrier.

Long Code

Carrier SMS Outbound* SMS Inbound* MMS Outbound* MMS Inbound*
AT&T $0.003 $0.005
T-Mobile $0.003 $0.003 $0.01 $0.01
Verizon $0.003 $0.005
US Cellular $0.005 $0.01
All Other Carriers $0.0035 $0.01

* Text messages are charged per segment. Learn more about character limits and message segments. Prices may change from time to time without notice. Carriers charge for all messages sent. For improved deliverability, use our TrueDelivery feature.

One Time Fees
Brand Registration $4.00
Campaign Vetting Fee $15.00 Per Campaign
Monthly Campaign Fees
Low Volume $1.50
Charity $3.00
Emergency $5.00
Agents & Franchises $30.00
All Other Campaigns $10.00

Short Code

Carrier SMS Outbound* SMS Inbound* MMS Outbound* MMS Inbound*
AT&T $0.003 $0.005
T-Mobile $0.0025 $0.0025 $0.01 $0.01
Verizon $0.003 $0.005
US Cellular $0.0035 $0.01
All Other Carriers

* Text messages are charged per segment. Learn more about character limits and message segments. Prices may change from time to time without notice. Carriers charge for all messages sent. For improved deliverability, use our TrueDelivery feature.

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Short Code Number Pricing

Choose from a deep inventory of phone numbers to select the right number type for your use case. Phone number charges are added to your message volume and carrier costs for your total price.

Phone Number Type TrueDialog Leased
Cost Per Month
Bring Your Own Number
Cost Per Month
Random Short Code
Lease a randomly selected short number (5-6 digits) designed for high-throughput two-way SMS messaging.
$800
**Billed quarterly, requires one time setup fee
Vanity Short Code
Lease a short number (5-6 digits) of your choosing designed for high-throughput two-way SMS messaging.
$1,500
**Billed quarterly, requires one time setup fee
$500
**Billed quarterly, requires one time setup fee

** All MMS-enabled Short Codes have a $500 one-time fee charged at time of purchase.

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Committed-use Discounts

Enterprise pricing is available to customers with use cases that exceed our volume discounts. Commit to annual message volumes and receive a discount beyond standard volume tiers. Contact our sales team to learn more.