Unlocking the Best Mobile Connection from Response Magazine
Whether you’re talking about driving transactions or building stronger customer relationships, the mobile app vs. mobile-optimized website debate rages on.
The fact that consumers are using their mobile phones to access your products and services is already evident. The question, though, lies in how they are using their mobile phones to access your products. And just as the phone is in their hands, the way in which they interact — and their user experience — lies in your hands.
In the Unlocking the best mobile connection article, the founder of True Dialog discusses driving transactions, building mobile CRM, and mobile websites versus mobile applications with Response Magazine.
Read the full article in Response Magazine