The humble mobile phone has come a LONG way
since its debut in 1973.
As the mobile phone morphed from a garish brick-like contraption in the ’80s to the sleek pocket pals we currently have, it gained prominence in our pop culture too. It is tough to find movies in a modern setting without mobile phone usage. Let’s take a brief journey through pop cultures mobile obsession.
Although mobile phones weren’t properly introduced until 1973, the idea of a mobile communicating device has been used for over half a century. Maxwell Smart, of the 1960’s comedy Get Smart, had a shoe that was part weapons holder and part rotary phone. Cultural phenomenon favorite, 1966’s Star Trek: The OriginalSeries, had the iconic communicator that actually inspired the creation of the mobile phone.
The mobile phone didn’t become publicly distributed until the 1980’s. Since they were so large and clunky, it was not the sleekest accessory. But both businesses and consumers were desperate for a tool to make communication easier for them – especially on the go.
In 1983, Motorola launched the DynaTAC 8000x with the dimensions smaller dimensions (300 x 44×89 mm) and a lighter weight. This device offered one hour of talk time and included an LED display. This phone must have come in handy for Linda Hamilton while she was stealing vital data in the 1986 movie Black Moon Rising. Mobile phones sometimes end up being just as iconic as the characters that use them.
By the ’90s mobile phones and cordless home phones were just assumed, and so the preferences in pop culture (especially films) grew. Many young women remember the moment in the 1996 “classic” scream when Sidney finds the killer’s costume, mobile phone and voice changing device. It was scary, how powerful technology had become at that point. The other end of that technology power was referenced in more fun ways throughout the valley girl celebration titled Clueless in 1996.
Not everyone could afford a mobile phone though, so pagers were all the rage. Remember those? They were not exclusive to a doctor, nurse or cop-show about drug dealers. Teenagers across America had pagers. It was equivalent to the first text messages.
Back in 2002 and 2003, the rise of mobile phone usage in China – especially text messaging- gave birth to a new sort of culture. Some people called it “thumb culture” because of the speed and dexterity of youth in China who used their thumbs while holding a mobile phone.
In the US, the widespread use of mobile phones began to seep into children’s entertainment too. The television show Kim Possible included a theme song titled “Call Me, Beep Me”.
2007 is the iconic year for mobile phones… the release of the first ever iPhone. It was a big part of Steve Job’s big comeback with Apple. The iPod had blown up our ears with soundtracks we could take on-the-go. And now he was offering the most amazing thing of all – a mobile phone that let us listen to music AND it had a WiFi connection that let you browse the internet.
Adoption of smartphones and the mobile phone in general has changed our world forever. We communicate differently – texting instead of calling. And we expect people to always respond in a minute, instead of hours or days.
CTIA recently released a new infographic that demonstrates the immense growth of wireless devices throughout the United States and North America. They expect growth of up to 324M by 2019. There’s 227 Million Smartphones in North America right now and steadily growing.n
What is even more interesting and exciting is the rapid growth of wearables. It seems like just a couple of years ago that the world was so unfamiliar with the concept of mobile devices that are wearable. And now they are the “it” thing to have and understand. Where will mobile health go next?
“There will be 157.3 million US mobile phone search users this year, eMarketer estimates, representing just under half of the population. Next year, mobile search will reach the masses: 177.8 million smartphone users of any age will search via mobile browser or app at least monthly, equating to nearly 55% of all consumers in the country.”
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227 Million Smartphones in North America in 2014 and expected to grow 1.4X.
That’s about 324 million smartphones by 2019.
According to CTIA, the Wireless Subscriber Connections was at 158.7 million smartphones and other active devices, including feature phones and tablets as of December 2003. And by December 2014 that number has jumped up to 335.4 million smartphones and other active devices. However, users may have more than one wireless device, so this number is not equal to individual subscribers.
Over the past several years digital marketing has found a way to integrate itself into marketing strategies and transform the marketing interaction from company to consumer. A new study conducted by Accenture reveals that out of 581 senior marketing executives across the world, 78% of them believe that development of data analytics, mobile technologies, and digital methods will completely restructure the landscape of corporate marketing.
The projected increase in digital marketing led to more than one-third of the CMOs that were polled saying that at least 75% of their budget allocation would be devoted to digital. However, these future projections don’t quite match up with the 10 percent decline in customer and digital analytics capabilities. If companies want to optimize their digital marketing abilities they should look to be proactive in their analytics.
38% of marketers under the age of 35 place a high importance on the use of mobile marketing. These marketers realize the benefits of mobile marketing and how it can be used to keep up with data analytics in the rapidly changing digital market. Mobile marketing can also be a useful tool for consumer engagement, stimulation and influence – three of the most important things that CMOs recommended to take advantage of the company’s digital opportunity. Mobile marketing is a valuable asset in a company’s marketing efforts for sales retention and gains as well as maintaining customer loyalty, all of which were top recommendations by CMOs to compete in the future marketplace.
Staying ahead of the curve and adapting to the increase in digital marketing will help companies get the most out of their marketing efforts. A changing market requires a change in strategy to ensure successful outcomes and with this projected increase in digital marketing, it will be exciting to see the routes taken for adaptation.
49.2% of Retail Marketing E-mails are Opened on Mobile Devices
Nearly half of all retail marketing e-mails were opened on mobile devices in Q3/Q4 2013, mobile marketing firm Knotice finds. That’s up 13.9% from 43.2% in Q1/Q2 2013.
49.2% is close enough to half to say mobility has reached another tipping point. That’s the percentage of retail marketing e-mails opened on mobile devices in Q3/Q4 2013, according to a study of millions of retail e-mails by mobile marketing firm Knotice, a unit of IgnitionOne Inc. And that’s up 13.9% from 43.21% in Q1/Q2 2013, Knotice says.
The iPhone and iPad from Apple Inc. dominate mobile e-mail opens. However, the way Knotice measures an e-mail open is when images in an e-mail are rendered. While all Apple mobile devices are shipped with “On” as the default setting for image rendering in e-mails, many Android devices are shipped with “Off” as the default setting. As a result, there is a natural bias toward Apple devices in the data.
But Apple device owners dominate mobile commerce, shopping and buying, studies routinely show. Apple’s dominance in m-commerce translates to a greater share of mobile opens of retail e-mails, mobile experts say.
Following are mobile devices, percentage of retail e-mails opened on the devices in Q1/Q2 2013, and percentage of retail e-mails opened on the devices in Q3/Q4 2013, according to Knotice and IgnitionOne:
For more information on e-readers, tablets, and libraries in the digital age, please visit the new section of our website: libraries.pewinternet.org.
67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
29% of cell owners describe their cell phone as “something they can’t imagine living without.”
74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.
Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts.
12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends, down from 18% in early 2012.
Among these geosocial service users, 39% say they check into places on Facebook, 18% say they use Foursquare, and 14% say they use Google Plus, among other services.
Mobile phone problems:
In April 2012, we found:
72% of cell owners experience dropped calls at least occasionally. Some 32% of cell owners say they encounter this problem at least a few times a week or more frequently than that.
68% of cell owners receive unwanted sales or marketing callsat one time or another. And 25% of cell owners encounter this problem at least a few times a week or more frequently.
Some 79% of cell phone owners say they use text messaging on their cells. We asked them if they got spam or unwanted texts:
69% of those who are texters say they get unwanted spam or text messages. Of those texters, 25% face problems with spam/unwanted texts at least weekly.
Some 55% of cell phone owners say they use their phones to go online— to browse the internet, exchange emails, or download apps. We asked them if they experience slow download speeds that prevent things from loading as quickly as they would like:
77% of cell internet users say they experience slow download speeds that prevent things from loading as quickly as they would like. Of those cell internet users, 46% face slow download speeds weekly or more frequently.
“Just in time” information:
An April 2012 survey finds that some 70% of all cell phone owners and 86% of smartphone owners have used their phones in the previous 30 days to perform at least one of the following activities:
Coordinate a meeting or get-together — 41% of cell phone owners have done this in the past 30 days.
Solve an unexpected problem that they or someone else had encountered — 35% have used their phones to do this in the past 30 days.
Decide whether to visit a business, such as a restaurant — 30% have used their phone to do this in the past 30 days.
Find information to help settle an argument they were having — 27% haveused their phone to get information for that reason in the past 30 days.
Look up a score of a sporting event — 23% have used their phone to do that in the past 30 days.
Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere — 20% have used their phone to get that kind of information in the past 30 days.
Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.
Overall, these “just-in-time” cell users—defined as anyone who has done one or more of the above activities using their phone in the preceding 30 days—amount to 62% of the entire adult population. (See Just-in-time Information through Mobile Connections.)
9% of adults have texted a charitable donation from their mobile phone. Mobile giving played an especially prominent role during the aftermath of the January 2010 Haiti earthquake, as individual donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones:
The first-ever, in-depth study on mobile donors — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.
74% of Haiti text donors say that their donation to the Haiti earthquake relief was the first time they had used their phone’s text messaging function to make a donation to an event, cause or organization.
22% had texted a donation of some kind prior to their contribution to Haiti earthquake relief
Easing Frustration in a Seller’s Market by Text Home Buyers
While buying a new house is exciting, it was also one of the most stressful home purchases I’ve ever made. It was by far a sellers’ market in the hot town of Austin, Texas. It seemed that every night I was looking at MLS for new listings , somehow thinking I had missed something or my real estate agent missed it. I was constantly receiving email notifications of new listings, but it seemed that every time I tried to setup an appointment it was too late. This missed connection puzzled me. I kept thinking to myself, “do these people ever work? Would I need to take vacation time to actually see the house and not be the 3rd offer these folks are getting on the first day? How can I complete in this market?”
It wasn’t a matter of needing vacation time to view a listing, rather it was the rate at which I was receiving the listing. Email is too slow! I receive upwards of 300 emails a day and open roughly 25% of those in the same day – these new listings were getting lost in my inbox. Nearly 97% of text messages are opened in the first three minutes. If my realtor would text home buyers with notifications or used any text marketing , then I would have received listings much faster. My generation wants to receive information immediately, especially the most vital information. Therefore, providing us the ability to send a text message to get more information about a current listing – price, square footage, neighborhood – immediately is what we need and are looking for. Instant gratification is what your buyer under age 45 demands.
After the first two flops, I finally got an accepted offer on my 3rd house. I found an unlisted house that I liked, found out who owned the house and reached out to the owner. After numerous text messages back and forth, the offer was accepted. I wonder how many other buyers in this market are resorting to mobile technology to make deals happen.
Chances are that in your pocket or purse right now you have access to the world’s largest shopping experience. That’s right, your mobile device is an instant access window to the world of online shopping. As more and more retailers deliver optimal mobile shopping solutions on their websites the mobile phone is becoming a consumer’s MVD (Most Valuable Device).
According to a recent study published by Adweek, 18-34 year olds are highly likely to use their mobile device as a shopping tool. This demographic goes in-store and does shopping comparisons, and then requests price matching with their phone in hand. They also favor shopping directly from their mobile device with mobile apps and mobile websites.
As this demographic matures into adulthood they will bring their shopping habits with them. According to a recent eMarketer study, by the year 2017 more than 25% of all online retail transactions will take place on mobile websites and apps. Over the past few years we have seen the exponential growth of mobile commerce. This trend will continue in the coming years as more and more students from the mobile generation join the workforce and become the independent consumers of tomorrow.
Still Unsure About Mobile Commerce?
Those unsure about the future of mobile commerce most often worry about security. However, one of the greatest advances in mobile commerce is the security factor. Mobile app developers go to great lengths to insure the safety of your data and purchases, and the encryption of cellular data transfers is top notch. On top of these built-in mobile security features e-commerce giant Paypal has just announced a new “log In with Paypal” commerce identity solution. Paypal is making mobile commerce easy for developers by allowing the customer to log in via their Paypal account, as opposed to having to create a new account for each online vendor/store. This simple system is convenient for consumers and completely secure as your transactions are backed by Paypal’s consumer guarantee.
The built in security of cellular networks and the added benefits of new technology partners like Paypal make mobile commerce a safe as well as convenient way to shop.
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