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Tag: Holiday Marketing

Happy Holidays from 3Seventy

It is the most wonderful time of the year and we are certainly feeling here at 3Seventy. We had a full table in the office as we ate tacos and talked about our favorite Christmas traditions. From collecting ornaments, spending time with family, and eating LOTS of food, each of us had something that made the holidays that much more special.

From our families to yours, we wish you a very happy holiday!

SMS holidays, SMS Christmas, Mobile Holidays, SMS Business, Mobile Marketing

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Text Messages of Gratitude

How Can You Connect on Thanksgiving to Show You Care?

During the season of gratitude, it is important to share it with those who matter most – friends, family, and loyal customers. While some of those people may be seated at the table with us during our feast, some may be further away or less connected. Sometimes a simple text message is the best way to send your thanks from a long distance. Whether you are sharing your gratitude with a long lost brother or your top clients, we have created a list of Thanksgiving text messages in 160 character or less…

 

Text Messages for Friends and Colleagues

Let the friends you’ve met throughout the years know how much they mean to you. If someone has supported you, shaped you personally or professionally, then let him or her know that you care and appreciate the support.

  • Time to celebrate our friendship and cherish the memories that we’ve shared with happiness and cheer. Wishing you the joys of Thanksgiving!
  • Kindness returns kindness. This Thanksgiving, I want to thank you for all you have done for me.
  • Your friendship is something that I’m truly thankful for.Wishing you a joyous Thanksgiving!

 

Family: Mobile Messages of Gratitude

If you are away from family during Thanksgiving, it can be tough. But that shouldn’t prevent you from sending your love and gratitude with these simple text messages:

  • I’m Thankful for having you in my life, especially on this special day. Happy Thanksgiving.
  • Although we aren’t sitting around the same table, I send you all the love and thanks. Happy Thanksgiving.
  • A belly full of food doesn’t compare to the heart full of love I have for my family. Missing you on this Thanksgiving.

 

Text Messages of Gratitude to Clients and Customers

Let’s remember the people who helped you to put the food on the table in front of you – the clients and customers who are most loyal. It is due to these incredible people that you are enjoying that meal, so show them your appreciation.

  • Thank you for putting your trust in [company name] this year. We appreciate your business and hope to continue serving you.
  • [company name] wishes you and your family a very Happy Thanksgiving. We appreciate your business and the trust you put in us.
  • Thank you for being a valued customer of [company name]. It has been a pleasure to serve you for [x] years.
  • Our success is due to you, our customer. Thank you for putting your trust in us. Happy Thanksgiving.

 

 

The 3Seventy Team Wishes You a Wonderful Holiday!

HappyThanksgiving, True Dialog Mobile, Text Messages, Messages of Gratitude, Text Message Marketing, SMS API, SMS Gratitude

 

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The spookiest time of the year has descended upon on us!

While everyone is busy carving pumpkins, planning costumes, and inhaling candy by the handful, it’s fun to utilize this time for creative marketing with a Halloween themed SMS marketing strategy. Taking the time to plan your Halloween marketing strategy allows you to show customers a silly side while differentiating from stiff competitors. If you’re stuck on what to do, here are a few ideas to help you get started…

 

Send a Treat to Your Mobile DatabaseSMS Business. SMS Marketing, Mobile Marketing, Halloween

Just because consumers are too old to fill a trick-or-treat bag doesn’t mean that they don’t want a treat of their own. Create a mobile coupon with a special offer to wish your customers a fun and safe Halloween. Saving is fun, after all.

 

Host a Spooky Contest

Halloween contests can go far beyond scavenger hunts and bobbing for apples. Hosting a text-to-win contest is a fun and easy way to drive customer engagement and get people excited for Halloween. You can apply the contest to the costume contests and scavenger hunts too! Invite participants to take a photo of their best costume and text it in. For a spooky scavenger hunt, consider making it a photo-hunt where folks need to take photos of spooky stuff and text it in each time.

Scary Costumes are a Success for Retail and Restaurants

If you are looking to drive customers into your brick-and-mortar location, have a special for people who show up in costume. The most notable example of a successful costume promotion is Chipotle’s recent campaign. Chipotle offers $3 burritos to customers who show up in a particular themed costume (this year it is costumes with unnecessary additions). Push out an invitation through SMS to your consumer database telling them to stop by your store in costume, and offer a free treat to the kids and a special offer to the parents.

When in Doubt, Freak Them Out

SMS Marketing, SMS Small Business, Mobile Marketing, SMS Retail

Everyone loves a good scare so send out something for a fun fright. Just make sure it isn’t too scary for your SMS database or else you might have some people opting out. If scary doesn’t fit your particular company image, opt for an alternative with scary situations. A plumbing company, for example, could send out a message like “Imagine you’re home alone in the bathroom…and you run out of toilet paper. Nooo!”

 

Halloween is a fun time for all and companies shouldn’t miss out on the festivities. Halloween may not be as high spending or revenue generator as Thanksgiving or Christmas, but a good Halloween SMS campaign idea can leave a good impression on your customers. Find the best way to make your company stand out.

And have a happy Halloween!

 

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October is the New Christmas for Retail Marketing

 

Every year it seems that the holiday season is arriving sooner and sooner. No sooner do the jack-o-lanterns pop up, the cornucopias and candy canes start looming in the background of the seasonal isles of stores across the nation. Because the holiday shopping season is starting earlier, many brands using mobile marketing begin preparations as soon as October. According to the Oracle Marketing Cloud and Edison Research, a study found that the majority of people surveyed had completed the bulk of their holiday shopping by October, spending nearly $900 more than they would have in December.

 

Push ‘It’ to the Limit

A big mobile marketing trend from the 2014 holiday season was the use of push notifications through companies’ mobile apps. These little notifications about various deals and specials were a driving force behind the increasing engagement rate between consumers and company apps. Retailers such as American Eagle Outfitter, Victoria’s Secret, and Best Buy all increased their push notifications, doubling their efforts for Black Friday and Cyber Monday, to ensure a profitable holiday season.

Retail Marketing, Mobile Marketing, SMS Marketing, Text Message Marketing, Mobile Retail, Mobile Commerce,

SMS Marketing for Success

SMS marketing amps up by delivering mobile coupons to consumers directly, eliminating the need to remember the abundance of paper coupons they receive in the mail or in emails. A successful holiday campaign from last year was Redbox’s “10 Days of Deals”. Customers were prompted to text DEALS to the designated shortcode for the chance to save between 10 cents and $1.50 on their next rental. Within 10 days, 400,000 unique customers opted-in, producing over 1.5 million SMS messages.

 

Get Social Too

Of course, social media is always a top contender for holiday promotions, especially via mobile marketing. The introduction to sponsored posts on Instagram allows for a plethora of different marketing options. Stella Artois was the first beer brand to buy in to Instagram ads. During the 2014 holiday season, Stella Artois made sponsored Instagram posts with artful shots of holiday food and their artisan beer to appeal to the “food porn” obsessed millennial demographic. Consider the ways that you can integrate your holiday messaging across your social channels and more direct communications such as SMS and Email.

 

Conclusively, Santa makes his list early and consumers are following suit. Mobile marketers need to jump on the holiday bandwagon while the jack-o-lanterns are still fresh if they wish to reach their targeted demographic in a timely fashion. With creativity, timeliness, and originality, a well sculpted marketing plan can help marketers jingle all the way to success with higher ROIs and deeper consumer engagement.

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Kids and parents are more mobile and shopping savvy than ever. Back to School sales are more competitive, so you need to stay up to date on the best ways to reach your audience.

 

mobile back to school, back to school shopping, back-to-school sms, text marketing programs, mobile infographic, sms coupons, mobile coupons, retail sms program
source: Marketing Tech Blog

 

This year has the potential to be a strong back-to-school shopping season. The most tech savvy brands are integrating their back to school sales through multiple marketing channels and SMS is a high priority. “The International Council of Shopping Centers’ annual Back-to-School Consumer Spending Survey reveals that 67 percent of shoppers plan to spend more than last year, while 79 percent plan to use a mobile device while shopping in-store for back-to-school”(source: Mobile Commerce Daily).

 

Here are a few ideas for driving traffic into your retail store and growing you mobile marketing program.

 

1. LOCAL TARGETING: While many shoppers are price or deal driven, use your mobile tools to deliver locally targeted information that includes relevant offers to back-to-school shoppers. The mobile coupons you send via text make it easier for shoppers to quickly redeem coupons.

 

2. PERSONALIZE: Your shoppers want to feel like they are only getting the information that is most relevant to them. Rather than sending large blasts out to your entire audience, use purchase history or activities to send more targeted messages about specific products.

 

3. INTEGRATE: If you can create a smooth single stream in the user experience – from text message with a mobile coupon, to the rack in store, to the checkout – then your retail store is likely to beat out the competition.  Do this by integrating your systems. Connect your CRM system with your SMS platform and your Point of Sale.

 

4. MOBILE WEB: If your website is not already mobile friendly by now, then you may be in for trouble during back to school shopping time. Whether a shopper is visiting your website from an email, text, or another website, the user experience needs to be a positive one. Test things out. Make sure buttons are easy to click on all device types (not just iPhone), and that making a purchase appears secure.

 

5. TAX FREE WEEKEND: Leverage the tax free weekend the same way you would a holiday. Plan specific promotions for those days to drive traffic into your store. In Texas, the tax free weekend is August 7-9. If you have an existing list of contacts in your mobile database, then push your message out between today (8/4) and Friday (8/7). Make your contacts feel like they are getting exclusive content.

 

Have more ideas? Share them with us!

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Father’s Day Text Messages

So you forgot to send a card or a gift to dad, and he’s not much  of a phone talker… luckily dad likes to text with you. Here are a few ideas of father’s day text messages you can send to dad (courtesy of Love Your Father.com)

 

Father’s Day Text MessagesFathers Day, Text Message, SMS, Holiday messages, fathers day text messages

  • Thanks for being there through the TEARS, LAUGHTER, And DIRTY DIAPERS. Happy Father’s Day Dad!!
  • Your guiding hand on my shoulder will remain with me forever. Thanks for being always there Pops. Happy Father’s Day!
  • I know just the person who needs “101 Ways to Be a Great Dad”. Don’t worry. It isn’t you. Happy Father’s Day!
  • The greatest gift I was ever given was a best friend in the form of my dad. Father’s Day wishes for a dad who is one in a million!
  • Happy Father’s Day means more than flowers and gifts. It means saying ‘Thank You’. It means saying ‘I Love You’
  • You are the best dad, and my best friend. Today is your day. Let’s celebrate it together. Cheers!
  • So many wonderful moments we have spent together, So many wonderful years in all kinds of weather. Thinking of u father brings memories to mind, Wonderful moments I will forever treasure. I love u so dearly. Happy Fathers Day!
  • You’ve seen me laugh, You’ve seen me cry. And always you were there for me. I may not have always said it, but today is the day to say it loud. I Love You Dad. You are too special. Happy Father’s Day
  • For the best dad who always had a smile for me.
  • Though we may be far apart right now, here’s a big hug and kiss for you to let you know how special you are to me. Happy Father’s Day!
  • Dad you are never wrong. The only time you are wrong is when you think, I forgot about you. Love you Dad! Have a grand Father’s Day!
  • It is easier for a father to have children than, for children to have a real father. I’m glad to have u Dad, Happy Father’s Day!
  • If the relationship of father to son could really be reduced to biology, the whole earth would blaze with the glory of fathers and sons. Happy Father’s Day!

 

Happy Father’s Day to all of the wonderful dads out there! 

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What is Your Holiday Mobile Strategy?

During the holidays we are exhausted from running around shopping and attending parties, so that we do not prepare lunch or cook dinner as often. It is a peak season for restaurants to see new faces or increased traffic from customers. Throughout the country, more restaurants (both large and small) are marketing smarter with text marketing. It allows them to send highly targeted messages quickly and affordably into the hands of customers.

Text messages can be used to boost slow days with mobile coupons, drive traffic into the location with special event invitations, run a sweepstakes to create some buzz, and even collect customer service feedback. The average text messages has a 97% open rate and a 25% response/redemption rate. In comparison, email has a 12% open rate and printed coupons have one tenth the redemption rate of digital coupons.  Those are statistics that restaurants cannot afford to ignore.

Key components of a good text marketing strategy includes an incredible incentive, use of external marketing channels, educating your staff, laying out an SMS calendar for 30/60/90 days, and using a text service provider that has strong reporting and contact management. A great example of a well-planned text messaging campaign is A&W Restaurants. Within the restaurant, you see the words “Text BURGER to 70626” everywhere – tray liners, posters, table tents and cash register signs. When a customer texts in, he or she will receive a single-use mobile coupon code for a free Papa Burger. All of the staff are aware of the program and can explain it to customers, and they offer the information freely at the cash register. After the first 30 days, the mobile database reached 40,000 people. Knowing that information, A&W worked with their SMS provider to plan both outbound push messages and inbound opt-in messages for the next 60-90 days. After 8 months of growing a mobile database, A&W has gained a loyal customer base that they interact with on a regular basis and gain incremental revenue from.

You can read a full case study about A&W Restaurants here.

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With Black Friday quickly approaching, many smart phone users are downloading Black Friday apps to assist them with their upcoming holiday shopping through mobile strategy. An estimated 70% of shoppers will be using their smart phones this Black Friday.

As a consumer who avoids Black Friday like the plague, I initially disregarded these apps as not being beneficial. I was mistaken. After researching the most popular Black Friday apps, I see the potential for these apps to significantly aid in shopping during this chaotic occasion.

 

Black Friday Mobile App Benefits

Instead of having individual store apps on your screen, Black Friday apps combine all major retailers into a single app to help looking for deals and creating shopping lists painless. Majority of these apps show special deals offered from major retail stores as well as hourly countdowns until the big day and push notifications for recently added deals. Only a few stand out among the crowd due to their specialized features that help customers swipe the best deals.

The most successful mobile apps let shoppers compare prices with competitor stores and online prices to guarantee that they are getting the best deal. Shoppers can access “show rooming” or location-specific features that show where discounted items are in the store via a map. In addition, many apps even total the prices of products by store to see how much they will spend at each store, as well as the overall total to see how much they will be saving.

With Black Friday looming over us, shoppers accessing these apps to plan out their shopping trip before they go to the store will allow for a more successful, but not necessarily shorter, experience.

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It was announced this October that Target will be using QR codes to make shopping for this years hottest toys a breeze. Starting on Oct 14th the stores will feature the 20 hottest toys of the 2012 season on their main isle. Each toy will feature a unique QR code that allows a sneaky parent to quickly scan the toy to purchase and ship to any US location for free. This allows parents to purchase surprise Christmas gifts without having to hide them in the shopping cart. The toy doesn’t even have to be in stock at your local store. You can scan the code on the empty peg and the hottest toys of the season will be on their way to your house. It’s a revolution in holiday shopping. For anyone who has ever had to hunt the toys isles for the year’s hottest items the ease of scanning a code will come as a unique reminder of how mobile technology is making our lives easier. Whether through text messaging, mobile websites, or QR codes, mobile technology is proving to be at the forefront of marketing enhancement strategies.

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US Online Holiday Spending Up 15 Percent Over 2010

If there was any doubt about the popularity of online shopping during the holiday season, the figures released by comScore confirms that consumers are embracing mobile commerce like never before. I knew that online shopping was very popular, but I didn’t realize that it accounts for $35.3 billion. This number pf US online holiday spending is a full 15 percent above the figures released for 2010.
Approximately $1.25 billion in spending took place after on November 28, which is referred to as “Cyber Monday.” I can understand why consumers are interested in shopping this way. Online buying has become much easier with e-readers, tablets, and even smart phones. These items are very popular as gifts, and it makes sense that recipients will use them for shopping and other purposes.
During the 2011 holiday shopping season (November 1-December 26), digital content and subscriptions made up 2.8 percent of retail e-commerce sales. On Christmas Day, this category jumped to 20 percent of sales.
Given these figures, I can see that mobile technology being used for shopping is here to stay. As consumers become more comfortable shopping electronically and they realize the benefits of doing so, online store sales will continue to grow. I can’t predict whether online shopping will overtake visiting a store in person, but I do know that consumers like to have a choice about what buying methods will work best for them.

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