Preparing for the Busiest Shopping Season of the Year
Believe it or not, the winter holidays are already upon us! And as we prepare our holiday shopping lists, retailers are gearing-up for the busiest shopping period of the year. Black Friday and Cyber Monday offer a prime opportunity for organizations to connect with customers via SMS to offer competitive sales and drum-up revenue.
If you haven’t thought about your SMS marketing strategy for the holiday season just yet, you’re in luck. Here are a few tips to consider before you start sending your mobile coupons:
1. Consider your audience: To make the most of your campaign, develop targeted campaigns for the various audiences you may be catering to.
2. Interact with your audience: Try sending out a quick 1-question dialog with multiple choice answers to determine which coupon your customer wants most, or what is on the top of their shopping list. This enables you to deliver a highly targeted offer to your customer, as well as learn more about their preferences/behaviors.
3. Develop a referral program: Consider how to best reward your loyal customers who pass along your SMS coupons to their friends. Savvy marketers are capitalizing on this practice by targeting teenagers and young adults who are most inclined to “share” their latest purchases with friends.
To learn more, check out our blog post, “Reducing Coupon Fraud with SMS”.