In 2013 you will see a huge rise in the number of university sports teams using mobile marketing to effectively boost their sponsorship revenue. Over the past year many pro level teams in the NBA, NFL, MLB and NHL have seen huge increases in their fan engagement via a successful mobile strategy. This type of fan engagement leads to both increased fan loyalty and increased ad revenue for the team.
Mobile Websites are a Must-Have
It’s a no-brainer that a mobile website is necessary for any business, brand or university; and that’s where their mobile strategy ends. However, it’s a clear win/win scenario with text message marketing and collegiate sports teams need to take advantage of the perks it provides. The possibilities are endless to drive fan loyalty with sms marketing. By opting into a mobile database, a fan gets team news, injury reports, rewards and even last minute offers to win related prizes while the athletic department gains vital demographic information about their fan base. These offers are typically special deals sent straight to the fan’s mobile device for products and services related to their favorite team. This added perk gives the fan the opportunity to take advantage of a special offer which in return will generate revenue for his favorite team.
With more and more sports fans going mobile, 2013 will be the year that you see effective mobile strategy gain a larger presence at the collegiate level. According to a recent study by Mobile Marketer, 79% of sports fans are using their mobile devices to keep up with their favorite teams. At the university level you get that sports fan demographic but you also include the college student demographic. This winning combo swings more mobile friendly because there is nearly a 100% mobile usage rating for college students. When you combine this mobile awareness with an effective mobile strategy you will see big revenue returns and high fan engagement numbers.