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Resource Type: Press Releases

Technology Partnership, Benchmark Email, True Dialog SMS, complete marketing solution

Leading Mobile Marketing Provider, True Dialog, partners with global email marketing leader to deliver a complete marketing solution

 

True Dialog, a leading global provider of SMS mobile marketing and engagement solutions, announced a new partnership with global email marketing leader Benchmark Email. This exciting new relationship forges two communication channels, allowing companies to send the best message to the right contacts, at the right time through the channel of their choice – SMS or Email.

Press Release, True Dialog and Benchmark, email marketing, sms marketing, mobile marketing, partnership

“As mobile devices continue to be an important tool for both our work and social lives, it’s become clear that mobile marketing must be part of a business’ overall marketing strategy. And we are excited to offer an integrated solution to both our customers and Benchmark customers,” says John Wright, CEO, True Dialog Inc.

“Email continues to be a primary marketing tool for businesses of all sizes. As we watch email open rates increase on mobile devices and contacts jumping back and forth between SMS and email, it’s become important to offer solutions that cater to the customer’s preferred channel,” says Daniel Miller, Customer Service and Partner Director of Benchmark Email.

 

 


 

About True Dialog Inc.
True Dialog is the preferred mobile solution for developers and marketers to connect with their customers via the text inbox. The company was founded in 2008 by executives with deep experience in email and direct marketing solutions who knew that text messaging is the email marketing of the 21st century. Our enterprise class mobile messaging platform enables businesses to have a personalized true dialog with their customers – resulting in more meaningful engagement. Reaching more than 990+ mobile carriers around the world, True Dialog has successfully deployed thousands of mobile campaigns for companies seeking to improve Customer Relationship Management (CRM) using text messaging.

About Benchmark Email
Benchmark Email is the world’s first truly global mass email marketing service, with award-winning, Web-based bulk email tools in Spanish, German, simple Chinese, traditional Chinese, Japanese, Portuguese, Italian and English. As the #1 do-it-yourself email service for businesses of all sizes, Benchmark Email offers the most flexible, user-friendly and affordable tools for sending and tracking email newsletters from the Web, desktops, smartphones and tablets. With an extremely diverse client base ranging from small businesses to nonprofit organizations, and a customer service team that’s seen as the best in the business, Benchmark boasts thousands of loyal, satisfied customers in America, Asia, Europe and beyond.

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November 25, 2014

True Dialog Inc. is proud to announce the trademark of the phrase they have been using for the past year to describe the unique selling point of their SMS messaging platform – True Dialog™.  This is part of the company’s ongoing commitment to creating a great user experience for clients.  The phrase emphasizes a clear understanding that SMS should be about having a dialog, rather than one-way blasting of messages.

The most unique thing the True Dialog platform has to offer is seamless two-way text messaging (called True Dialog™).  A company can host multi-threaded conversations with end users through automated or open-ended responses, without those users ever leaving their text inbox. It can be quickly setup in the platform or through the RESTful API using calls to the system. And integrating this solution into other systems helps to create a robust communications tools that makes data actionable.

 

“Our goal in designing this platform was to provide more than an SMS gateway. It is a fully featured text messaging platform that is easy to use, especially the True Dialog™ feature,” said Ben Brown, True Dialog’s Director of Engineering.

 

Here is a sample message tree created in the platform for hosting a True Dialog™ with customers, clients, and staff.   Text in to see the user experience of this sample.

Text DIALOG to 370-370*

 

True Dialog, SMS, Text Messaging, Platform

 

 

Want to try it out for yourself? Sign up for an API Trial Account.

Get a Trial Account

 

 

 

*Message and data rates may apply. Text STOP to end.


 

Learn More About How to Leverage the True Dialog Feature

 

 

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True Dialog Introduces Free Trial Accounts for SMS API With Aim To Spur Innovation Among Developer Community

Austin, TX – True Dialog Inc. has an easily consumable API as well as a fully featured platform to help developers quickly and seamlessly integrate text messaging into their existing systems or development projects. The community is invited to find innovative ways to best utilize SMS for any industry.

SMS API, True Dialog, text message API, integrate SMS

 

“not just an SMS gateway but a fully featured text messaging platform”

 

 

 

The company’s free trial account provides developers with immediate access to live SMS channels to use in their own development environments. “Our goal in designing this was always to make it developer friendly, and provide not just an SMS gateway but a fully featured text messaging platform,” said Ben Brown, True Dialog’s Director of Engineering. “We found that developers were ‘reinventing the wheel’ with features that don’t come to mind at first, but are realized later when they advance their text messaging campaigns. This platform addresses those issues out of the box.”

 

With the SMS API trial account, developers may take advantage of these features:

Message Scheduler: Users can plan ahead. Create, update, and schedule a message to go out at a future date/time.

Coupon Generator: Why create an algorithm for unique coupon codes, when the system can do it for you? Coupon codes can be inserted into messages and include validation dates.

Compliance: SMS compliance has become a nightmare for many big brands. This platform has compliance messages and footers built in, so a company can reduce the risks and time to market by not having to develop your own compliance components for sending text messages.

True Dialog(™): The most unique thing this platform has to offer is seamless two-way text messaging. Host multi-threaded conversations with end users using automated or open-ended responses without users leaving the text inbox.

“Text messaging should be easy to implement, so we built it that way”

 

 

CEO of True Dialog, John Wright, described the campaign as “This initiative is our way of inviting the developer community to try our platform so they can see how easy it is to use and connect with existing systems. Text messaging should be easy to implement, so we built it that way.”

Over the next couple months, True Dialog will be releasing a fresh reporting platform and other development tools. To sign up for a free trial account, visit www.True Dialog.com/API or contact a representative at sales@truedialog.com.

About True Dialog

True Dialog is the preferred solution for developers and marketers to connect with their customers via the text inbox. The company was founded in 2008 by executives with deep experience in email marketing solutions who knew that text messaging is the email marketing of the 21st century. Our enterprise class mobile messaging platform enables businesses to have a personalized true dialog(™) with their customers – resulting in more meaningful engagement. Reaching more than 990+ mobile carriers around the world, True Dialog has successfully deployed thousands of mobile campaigns for companies seeking to improve Customer Relationship Management (CRM) using text messaging.

Published by PRWeb

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New Vice President of Sales, Brian Ambrose, will address the important mobile messaging needs of the world’s leading brands and expert application developers.

 

True Dialog, a leading global provider of mobile engagement solutions, announced the new hire of Brian Ambrose as Vice President of Sales, effective immediately. As Vice President of Sales, Brian will work to ensure True Dialog’s platform addresses the important mobile messaging needs of the world’s leading brands and expert application developers.

Brian Ambrose, True Dialog, vice president of sales

 

Ambrose comes to True Dialog from Return Path where he served as Channel Sales Manager and a respected voice of the digital communications industry.  He brings more than 15 years of experience in strategic partnerships, email marketing, database consulting, and digital marketing. Prior to ReturnPath, he worked in a senior sales capacity for Yesmail and ExactTarget.

 

In his role at True Dialog, Ambrose brings his extensive digital experience to the operations and marketing teams to lead Fortune 500 brands through the process of taking digital communications to the next level – mobile messaging.

 

“Brian brings a unique perspective to our business, and we are thrilled to have him join the team,” says CEO John Wright. “Brian is an incredibly talented executive with the rare ability to deeply understand technology, brand strategy, analytics, and the needs of today’s CMOs. Brian’s hire is an endorsement of True Dialog’s strong technology and value proposition.

 

“I am very excited to work with the team, the technology, and the vision,” says Ambrose. “I’ve seen a lot of companies — vendors, startups, partners — over the course of my 15 years in my digital career, and True Dialog is the next evolution in mobile messaging. True Dialog brings great value to brands and agencies by creating automated mobile dialog, and I am thrilled to be part of a fast growing company with a bright future.”

 

About True Dialog

True Dialog is the preferred solution for developers and marketers to connect with their customers via the text inbox. The company was founded in 2008 by executives with deep experience in email marketing solutions who knew that text messaging is the email marketing of the 21st century. Our enterprise class mobile messaging platform enables businesses to have a personalized true dialog(™) with their customers – resulting in more meaningful engagement. Reaching more than 990+ mobile carriers around the world, True Dialog has successfully deployed thousands of mobile campaigns for companies seeking to improve Customer Relationship Management (CRM) using text messaging.

 

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Published Here

 

 

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Former DoubleClick executive John Wright to guide next stage growth efforts for True Dialog’s mobile messaging engagement platform

True Dialog, a leading global provider of mobile engagement solutions, today announced the appointment of industry veteran John Wright as the company’s CEO and member of the Board of Directors. In this executive role, Mr.Wright will guide all aspects of True Dialog’s business to include: sales, finance and engineering, with a focus on maximizing True Dialog’s trajectory growth stage.

With more than 20 years of experience in sales, marketing, and executive leadership from start-ups to $1B public companies, Mr. Wright started his career with Acxiom Corp as a database analyst and later moved into sales  and was one of the first members of their digital team. In 1998 Wright joined one of the early pioneers in email marketing, Flonetwork, and was instrumental in its growth to over $30M in revenue in 2 years and its eventual sale to DoubleClick in 2001, now Google. Most recently serving as Chief Sales Officer with international shipping and logistics company MyUS where he oversaw client and revenue growth to a successful exit of the company.

Read the full release about sales and marketing veteran, John Wright

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True Dialog is now offering businesses a way to connect to existing and potential consumers through mobile marketing solutions

True Dialog was founded on the belief that the text inbox is the most valuable real estate in marketing today. The mission at True Dialog is to provide businesses with effective tools and strategies to not only be invited into their customer’s true inner circle, but to remain welcome. Through thousands of campaigns and millions of text messages, True Dialog has developed and refined highly effective customer engagement strategies, with proven results. True Dialog utilizes a large mobile marketing platform for businesses to receive unparalleled benefits. True Dialog’s rapid-launch mobile engagement platform enables small and global enterprises to harness the power of text and engage customers in a two-way conversation for intensified insights into consumer behavior.

True Dialog’s proprietary technology, Vector370, quickly sends and gathers data that drives sales, increase revenue and achieves efficiencies. Vector370 has evolved through experience and insights gained from over five years of True Dialog guiding client engagement with their customers. This platform allows for maximum scalability, message throughput, and extensibility. Each capability comprising the service-oriented architecture is horizontally and independently scalable, having been built atop the Microsoft Azure cloud platform. True Dialog’s incomparable platform utilizes a Peer-to-Peer (SMPP) SMS API that sends messages extremely fast in real-time via a constantly available connection. Making it ideal for sending out frequent, high volumes of messages at high speed. Vector370’s platform connection to a Tier 1 aggregator ensures an extremely high degree of reliability and availability.

Vector370’s valued features include a global reach to 990+ operators in most countries with 5.5 billion subscribers. There is also a multi-lingual capability allowing businesses to connect on a large scale with their clients. True Dialog guarantees that all mobile marketing campaigns operate at the highest legal and ethical standards with Mobile Marketing Association (MMA) industry best practices and Cellular Telecommunications and Internet Association (CTIA) compliance built into the technology. Vector370 also includes a management portal that enables each business to set up and manage a full range of text campaigns along with reporting and analytics. The Customer Preference Center enables customers to select their communications preference, including text messaging, email, or third party channel of choice. True Dialog’s robust suite of APIs enables easy integration into a loyalty platform, customer relationship management, email, or any other custom system. This means matchless dialogue capabilities, market research, and so much more.

True Dialog offers large or small businesses nationwide the best mobile marketing solutions. From creating campaigns and managing mobile marketing strategies to simply offering the SMS Platform for businesses with established marketing plans – True Dialog is the leading choice for any mobile marketing movement.

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Mobile Engagement Platform Enables “Caribou Perks” Customer Loyalty Program to Harness the Power of Text and Increase Customer Engagement

True Dialog, a leading global provider of mobile engagement solutions, today announced a new contract with Caribou Coffee to serve as Caribou’s mobile messaging partner. As part of the terms, True Dialog partnered with Caribou to launch a customer loyalty program, Caribou Perks. Since the program’s launch on January 2, 2014, more than 163,000 customers have registered in Caribou Perks; 55% opted to receive text messages as a means of receiving reward information.

Caribou has been a True Dialog partner since 2012, beginning with early stage mobile marketing strategies focused on enhancing the experience of Caribou’s customers in the mobile space. In phase 2, True Dialog designed a mobile-friendly website to provide Caribou’s customers with better mobile site accessibility, along with launching a text messaging campaign featuring monthly news and special offers.

“A large portion of our loyal Caribou guests want to exchange information with us via text messaging or by accessing our mobile site,” said Michele Vig, Vice President of Marketing at Caribou Coffee. “True Dialog’s mobile engagement platform helps us customize communications with our on-the-go-fans by engaging in dynamic two-way dialog that offers unexpected, surprise and delight rewards.”

Read the full release here

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 Former SAP Executive Gregory Dunn to Help Guide Growth Efforts for True Dialog’s Mobile SMS Engagement Platform

True Dialog, a leading global provider of mobile engagement solutions, today announced the appointment of mobile industry expert Gregory J. Dunn to the company’s board of directors. In this role, Mr. Dunn will help guide True Dialog’s exceptional growth with a focus on streamlining operations and maximizing profitability.

With more than 25 years of wireless industry experience, Mr. Dunn most recently served as a Vice President at SAP, which included global responsibility for Product Innovation and Solutions for its Mobile Services division. During his tenure at SAP and its predecessor company, Sybase 365, Mr. Dunn led the Americas region with direct responsibility for sales and engineering for carrier and enterprise services, growing the company from early inception to its acquisition by Sybase for $425 million in 2006. Sybase was acquired by SAP in 2010.

“We are thrilled to add such a savvy mobile leader to our board of directors,” said Teresa Smetzer, CEO of True Dialog. “I look forward to leveraging the tremendous depth of Greg’s mobile expertise, global experience, and business acumen. His demonstrated skill at growing mobile firms will provide a tremendous boost to True Dialog’s success.”

Read the full release here

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TAN FRIENDLY clients can promote their businesses withText Messaging & Mobile Websites – Mobile Solutions with True Dialog

Austin, Texas – February 19, 2013

Tan Friendly Broadcast Network, Mobile Solutions with True Dialog

True Dialog, a leading provider of mobile marketing solutions, announced today a new partnership with TAN FRIENDLY BROADCAST NETWORK (TFBN), a leading provider of sensory branding services to the tanning industry.

For the past 8 years, TFBN has provided hundreds of tanning salons throughout the United States with custom messaging services that promote tanning lotions, special promotions, and custom advertisements.  Through the mobile partnership with True Dialog, TFBN will now offer text messaging services as well as true mobile websites through the Local platform to tanning salons.  Tanning salons can visit www.True Dialoglocal.com/tfbn to sign up today.

Read the full press release about TFBN and their mobile solutions with True Dialog

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True Dialog Local Provides Small Businesses Boost ROI With Affordable Mobile Technology

Austin, Texas – January 9, 2013

text message marketing, small businesses boost ROITrue Dialog, a leading provider of mobile technology solutions, has made it possible for small to medium sized businesses to enjoy enterprise-like mobile websites and text messaging at an affordable price. The newest platform, True Dialog Local, helps small businesses boost ROI and allows businesses to cost effectively design, deploy and analyze mobile campaigns using Text Messaging and Mobile Websites.  Many small businesses including Nappy Shoppe, Underwear, Restaurant Freedom, ShakeWell Creative and Pombra Dental have taken advantage of these affordable solutions in their own unique ways…

True Dialog Local continues to attract small businesses and license the technology platform to associations, direct mail, media and advertising agencies all in need of cost-effective mobile solutions. Whether they are looking for a simple way to quickly build and launch a mobile website or easily send text messages to customers, this new platform is perfect for any local business to increase revenue and awareness. To learn more about this small business platform visit http://www.True Dialoglocal.com.

Read the press release – Small Businesses Boost ROI

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