Texting Tips: Emergency Preparedness for Universities

How SMS Can Assist in the Safety of Students and Staff During a Large Scale Disaster

In the wake of Hurricane Harvey, the threat of Hurricane Irma has focused the attention of colleges and universities throughout the east coast.

Although the exact track of Irma remains uncertain, the importance of preparing an SMS/Text strategy for a large scale disaster cannot be overstated.

Here’s why:

Following large scale disasters, power and cell coverage is often compromised. Because of limited cellular bandwidth, SMS/Text will become the default form of communications. If your university is left with SMS as your only source of communication, will you be able to effectively share updates and ensure the safety of your students and staff?

Here are a few suggestions to help your university prepare:

  1. Send Text Preparedness Tips: Help your students and staff prepare by texting this Emergency Preparedness Checklist from Ready.gov.
  2. Execute Your Crisis Communications Strategy: Proactively send texts to all students, employees, and critical vendors/suppliers, to share news (such as school closings and evacuations) before, during and after the storm.
  3. Contact Reminders: Restate important phone numbers and departments on campus, as well as emergency contact information.

For more up-to-date information on Hurricane Irma, including the storm’s status, warnings and potential impact timing, click here.


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