Warm-up your Subscribers This Summer
It’s that time of the year that many of us are facing the summer slowdown…
Between the sunshine and lighter schedules, it’s natural to fall out of the swing of things around the office. Similarly, it’s natural for subscribers to unplug and become less engaged.
If you’re searching for some inspiration to keep your customers engaged this season, here are a few quick and easy ideas.
- Host a party: Everyone loves their share of summertime parties. Why not figuratively host your own by having a day of specials and sales. It seemed to work pretty well for Amazon. In fact, “Amazon Prime Day” was their biggest sales day in company history.
- Plan a contest to increase opt-ins: There’s nothing like keeping your subscribers engaged by having them actively compete for something. Choose a summer theme and create a referral campaign around it.
- Recommend activities: One of the best ways to gain happy customers/subscribers is to be a reliable source of information for them. Try switching gears by suggesting a few summertime activities for them to indulge in, tips to achieve their goals by fall, or ways to stay on track during the summer slowdown. Text your subscribers an article like this one: “6 Ways to Stay Motivated at Work this Summer.”