SMS Marketing

social media ROI, social media measurement, social media, sms, social media marketing, mobile marketing

Social Media ROI Measurement With SMS

It’s no secret that social media is a huge component in many digital marketing strategies. Social media marketing expenditure in the U.S has reached $7.52 billion dollars (Statista). Virtually every business has some form of social media presence today. To avoid talking to an empty room, marketers use different tactics, such as social media contests and coupons,… Continue reading

media measurement, sms solutions, mobile solutions, mobile advertisement

Broadcast Media Measurement With SMS

Currently, the advertising business in the U.S is worth over $111 billion.  By 2020, revenue from TV and radio advertisement alone is projected to reach $81.7 and $17.68 billion respectively. With so much money circulated around advertising, it is important to make sure that your business’s advertising efforts are effective across your media channels. Vanity numbers, specialized URLs,… Continue reading

email and sms integration, mobile CRM, mobile integration

SMS and Email Integration: How Does it Work?

SMS and Email integration is a winning combination for your multi-channel marketing strategy. Integrating these platforms allows marketers to provide a cohesive experience that caters to the different preferences of their clients. However, what many don’t understand is how these systems work together – integrating with each other as well as CRM systems.   How SMS and Email Come… Continue reading