Mobile Campaigns

Reducing Coupon Fraud With SMS

Coupon promotions have been a staple for businesses of all sizes. They have proven themselves to attract customers, increase sales and help reach organizational goals. But what may come as a surprise for many is that couponing is not without its rules and regulations. A major issue that continues to plague coupon advertising (even those… Continue reading




mobile coupons, coupon fraud, sms coupons

Reducing Coupon Fraud With SMS

Coupon usage is big and is projected to get even bigger. About 96% of American shoppers are coupon users and numbers continue to climb thanks to the popularity of digital coupons (RetailMeNot). However, with such high volumes of coupons being redeemed each year, the potential for coupon fraud increases as well. Fortunately, incorporating mobile coupons into… Continue reading


Mobilizing Education, SMS education, mlearning, mobile education, SMS operations, Mobile Operations

Mobilizing Education Outside the Classroom

As important as it is to stimulate and engage students inside the classroom, how a student continues his or her learning outside the classroom is equally important. On average, U.S primary school students spend nearly 950 hours in classroom instruction per year, just shy of the 1,016 hours that secondary school students do (Pew Research). What about the other 7,800+… Continue reading


sms gateway campaigns, mobile marketing, sms marketing, sms business

SMS Gateway Campaigns

Why do I want to use a SMS Gateway Campaign? Among the different types of SMS campaigns, the SMS gateway campaign can be the hardest to understand despite the extreme usefulness. SMS gateway campaigns allow companies to use triggered sms alerts based upon chosen parameters (such as appointment date) established by its own internal software (common examples include POS or… Continue reading