Marketing Integration

Reducing Coupon Fraud With SMS

Coupon promotions have been a staple for businesses of all sizes. They have proven themselves to attract customers, increase sales and help reach organizational goals. But what may come as a surprise for many is that couponing is not without its rules and regulations. A major issue that continues to plague coupon advertising (even those… Continue reading


mobile coupons, coupon fraud, sms coupons

Reducing Coupon Fraud With SMS

Coupon usage is big and is projected to get even bigger. About 96% of American shoppers are coupon users and numbers continue to climb thanks to the popularity of digital coupons (RetailMeNot). However, with such high volumes of coupons being redeemed each year, the potential for coupon fraud increases as well. Fortunately, incorporating mobile coupons into… Continue reading


email and sms integration, mobile CRM, mobile integration

SMS and Email Integration: How Does it Work?

SMS and Email integration is a winning combination for your multi-channel marketing strategy. Integrating these platforms allows marketers to provide a cohesive experience that caters to the different preferences of their clients. However, what many don’t understand is how these systems work together – integrating with each other as well as CRM systems.   How SMS and Email Come… Continue reading


email and sms integration, technology integration, mobile email, mobile integration, email integraiton

Email and SMS Integration

A reliable one-two punch for digital marketing is multi-channel communications – specifically using email and SMS integration. Each has their separate advantages, and they also work well together to create a wonderfully integrated experience for both businesses and their clients. Nearly two-thirds of Americans are smartphone owners and the top 2 smartphone activities are texting and managing email. So… Continue reading


Education CRM, EdTech, Mobile Education, SMS Education, Mobile Solutions

Education CRM Systems Go Mobile

Technology is playing an increasingly large role in education around the world Many schools and classrooms use education CRM systems for student management. These CRM (customer relationship management) systems are crucial for maintaining attendance, grades, homework, and other various classroom interactions. However, many systems operate on email-based integration for communications. Although millennials are extremely receptive to email,… Continue reading