How Do Your Mobilize Your Content?
Content is created to help your customers. Your blog, for example, is a space where you can provide valuable information to the public about your specialty. By doing this you are also driving traffic to your website and gaining authority as an expert in your field. It is easy, however, to overlook the importance of that content being available on-the-go. Your content marketing strategy should include a mobile content plan as well. Many of the same principles apply to small screens that do to desktops. What are some key ways to make sure that when you mobilize your content it is most effective?
The average person no longer takes time to read an article from top to bottom, so make your content easily scannable using headings and subheadings. Using these headings will entice readers since it tells the reader what your main points are. People rely on page titles and headings to navigate through information and decide what is most relevant and valuable.
2. Include Media
YouTube is the second-largest search engine with over a billion people who watching. When you do marketing on mobile, think multimedia. Video, audio and photo can tell a bigger story than just words alone. Plus, it is easier for more people to use audio on their mobile device than it is on desktops or laptops. Think about surrounding your video with related information or you can just include a transcript of the video
Offering content in the form of a list is a great way to streamline information to your readers. It does not necessarily need to be about the “Top 5” or the “30 Best” of anything, but those lists are also highly effective and get high read rates. On mobile devices, lists are loved because they are succinct and quickly digested by the reader on-the-go.
4. Mobile-Friendly Sites
It can be annoying for readers when they click on a link within your email or blog post only to realize that the page is not mobile-friendly. Your website should be responsive, or there should be a mobile-friendly version of it. Make sure to test out the external links you use to see if they are mobile-friendly or not.