As you know, higher education institutions around the world are using text message updates to stay in communication with students, parents, and graduates. Alumni associations have quickly learned that the best way to stay connected is by strategically integrating text/SMS opt-in forms into their processes.
Here are a couple of ideas and real world examples of effective alumni SMS campaigns.
Alumni Event Updates
Many universities are turning to text message updates to announce upcoming events for their alumni near and far. Events include everything from reunions, to fundraising events. SMS has been an effective solution for not only sending invitations, but also gathering key data from alumni to deliver better events. SMS allows your association to collect votes on the top venues for hosting events, ask about topics for workshops, and collect RSVPs for events too.
Alumni choose to give back to their university for a number of reasons. Whether they want to show appreciation for their education, help someone else have a similar experience, or just want to stay connected, alumni are among some of the most generous donors. And once a new class passes graduation, an immediate goal for the university is to quickly get graduates into the habit of giving back. A practical way to build lasting relationships and sustain generosity is to stay in touch with alumni via SMS. Even for graduates who aren’t willing to make a donation, SMS provides an outlet to ask them to support the school in other ways (such as volunteer opportunities).
Student and Alumni News
More than just event announcements are being sent via text, institutions are using SMS to keep those on and off campus up to date about what’s happening. Schools like the University of Southern Florida invite anyone – students, alumni, and even sports fans – to sign up for the latest USF news. If done really well, this program could even segment news updates so that contacts in the SMS database are only receiving news most pertinent to their interests.
You can segment text message updates with a dialog SMS campaign. Rather than using a basic SMS protocol that replies to the contact with a simple, “Thanks for opting in and stay tuned…,” you can ask a question. Try using multiple choice question such as, “What kinds of university updates would you like to receive? Sports, Events, Student News, Alumni News, All.” As people reply with their choice, their account in your SMS database will be updated with that preference so you know what information to send to them.
Miami University aims to send only the most relevant news to their alumni by offering chapter-specific updates. When you visit their text message sign-up page, the sign-up form offers you the option to choose a specific alumni chapter to receive text message updates.
Updating Alumni Information
As we all know, people move and change jobs on a fairly frequent basis. Mobile numbers are one of the few contact data points that rarely change, making SMS communications vital.
Sometimes we miss the opportunity to gather that mobile phone number while people are still students. Don’t let this opportunity slip by. Lay a foundation today and start communication with students via text. It’ll payoff for years to come.