I have always wondered how NFL teams stay connected with their fans during the post-season. Five months is a long time to not communicate with your team’s fan base. Rather than disappearing for a long period of time, teams should use the off-season to try new promotions and ideas.
Keep the Conversation Going with Text
In 2012, several teams began using text message marketing and launching mobile websites. The Washington Redskins and the Carolina Panthers both began text marketing programs to drive fan engagement. More recently, the Tampa Bay Bucaneers announced plans for a text-to-win and text-to-vote program. These teams and several others are engaging their fans throughout the season with game-day information, team updates, sweepstakes campaigns and more using mobile marketing tools including text messaging and mobile websites. But what will happen after February 3rd?
My suggestion for NFL teams is to keep the conversation going. For the teams already engaging fans using text messaging, you can develop an SMS calendar with special promotions on merchandise and post-season events. Use the spring and summer for recruiting new fans to join your mobile club too. For the teams not yet using sms marketing, this is your chance to build up a mobile database and then kick off next season strong. Try running a text sweepstakes to win signed merchandise or a special meet and greet event. Collect names from fans who want to get seat upgrades and other VIP treatment.
While some teams may take the summer off, your team can stay connected with your loyal fans with just one text message campaign per month. Your mobile marketing can be that simple, but still highly effective.