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Category: Texting Tips

“Can I legally text my university’s students and alumni?”

If you’re wondering whether it’s legal to text as an organization, you’re not alone. In fact, the #1 reason why organizations are hesitant to SMS text is because they’re unsure of the legality.

In an effort to make the topic easier, we’ve invited communication law expert attorney, Adam Bowser, to host webinar, “Regulations to Know Before You Text”.

During this free presentation on November 15th at 2PM ET, Adam will break down the various levels of consent needed to text students and alumni.

You’ll learn:

  • The #1 question you should ask yourself before hitting “Send”
  • The legal categories approved for texting
  • When you need permission to text and when you don’t

Click here to learn more and register for TrueDialog’s webinar: Regulations to Know Before You Text.

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Give your digital marketing the ultimate treat this Halloween with SMS

 

The season of all things fun and spooky is upon us. A great way to get your customers in the spirit is incorporating SMS into your digital marketing strategy.

In the spirit of Halloween, we’ve compiled a list of tips on how to have some Halloween fun with text message marketing, including:

  1. How to boost your creativity and crush the competition
  2. How to speak to your target-market specifically
  3. Real examples from Halloween inspired marketing campaigns

Click here to read the blog post. From all of us at TrueDialog, we hope you have a safe and happy Halloween!

P.S. If the thought of incorporating SMS into your business seems spooky, never fear! We’re here to make the process a little less scary. Click here to contact us.

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How to start preparing your university’s SMS Alert System for winter…

 

The leaves are just beginning to change colors in some parts of the country, but regardless of your location, we all know the threats posed by winter weather is around the corner. And for many universities, winter weather brings about new challenges in keeping students and faculty safe.

Fortunately, SMS provides a quick and convenient outlet for sharing alert notifications on weather-related closings, hazards on campus, and safety information.

Is your university prepared to implement a SMS Alert System this winter? Here’s a few tips to help:

  1. Ensure you have all contact phone numbers in your database. Remember, as a university, you’re legally allowed to send emergency notifications. For more information, check out our whitepaper, “Regulations to Know Before You Text.”
  2. Segment out your notification system. During certain campus-wide emergencies, everyone should receive an alert, but to help manage the crisis, different messages might need to be sent to certain groups. Spend time determining these groups now.
  3. Enable your SMS Alert System to work both ways. Students and faculty should be able to reach campus security during an emergency via text, so ensure everyone is aware of that and review the appropriate contact information with them.

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Plagued by Summer Melt? It’s time to re-vamp your student communications strategy…

 

It’s no surprise that the transition from high school to college is full of obstacles and unknowns. But what may come as a surprise is that the summer prior is the most significant period in the college-intending student’s journey, and it is often the most overlooked.

As many as one in five high school graduates who are enrolled in college “melt” during the summer months and don’t arrive on campus in the fall. If you’ve found that your university has been plagued the summer melt, read our blog post, ““Summer Melt”: How to Keep Students Enrolled in College.”

You’ll learn:

  • The top “melting factors” including financial burdens, anxiety, and lack of support
  • Tips for keeping students “cool” during the summer
  • The secret to using SMS to boost enrollment rates

To read the blog post, ““Summer Melt”: How to Keep Students Enrolled in College,” click here.

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How SMS Can Assist in the Safety of Students and Staff During a Large Scale Disaster

 

In the wake of Hurricane Harvey, the threat of Hurricane Irma has focused the attention of colleges and universities throughout the east coast.

Although the exact track of Irma remains uncertain, the importance of preparing an SMS/Text strategy for a large scale disaster cannot be overstated.

Here’s why:

Following large scale disasters, power and cell coverage is often compromised. Because of limited cellular bandwidth, SMS/Text will become the default form of communications. If your university is left with SMS as your only source of communication, will you be able to effectively share updates and ensure the safety of your students and staff?

Here are a few suggestions to help your university prepare:

  1. Send Text Preparedness Tips: Help your students and staff prepare by texting this Emergency Preparedness Checklist from Ready.gov.
  2. Execute Your Crisis Communications Strategy: Proactively send texts to all students, employees, and critical vendors/suppliers, to share news (such as school closings and evacuations) before, during and after the storm.
  3. Contact Reminders: Restate important phone numbers and departments on campus, as well as emergency contact information.

For more up-to-date information on Hurricane Irma, including the storm’s status, warnings and potential impact timing, click here.

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Preparing for the 2nd Busiest Shopping Season of the Year

 

As beach days give way to school bells, retailers are gearing-up for the second busiest shopping period of the year. Back-to-school season offers a prime opportunity for organizations to connect with customers via SMS to offer competitive sales and drum-up revenue.

If you haven’t thought about your SMS marketing strategy for back-to-school season just yet, you’re in luck. Here are a few tips to consider before you start sending your mobile coupons:

  1. Consider your audience: To make the most of your campaign, develop targeted campaigns for the various audiences you may be catering to. For example, your message should be tailored differently for parents vs. teenagers vs. college students.
  2. Interact with your audience: Try sending out a quick 1-question dialog with multiple choice answers to determine which coupon your customer wants most, or what is on the top of their back-to-school list. This enables you to deliver a highly targeted offer to your customer, as well as learn more about their preferences/behaviors.
  3. Develop a referral program: Consider how to best reward your loyal customers who pass along your SMS coupons to their friends. Savvy marketers are capitalizing on this practice by targeting teenagers and young adults who are most inclined to “share” their latest purchases with friends.

To learn more, check out our blog post, “Reducing Coupon Fraud with SMS”.

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How to Keep Your Alumni Engaged After Graduation

 

Another graduation season is behind us, leaving institutions with a new job of building lasting relationships with their alumni. But with so many graduates going in different directions after earning their degrees, keeping a graduating class ‘together’ is challenging.

Fortunately, SMS provides not only simplicity, but an overall better way to keep up with alumni communications.

For inspiration on how to use SMS to engage with Alumni, read our blog post, “Text Message Updates for Alumni.”

Suggestions include:

  • Alumni event updates
  • Student and alumni news
  • Updating alumni information

Click here to read the full blog post, “Text Message Updates for Alumni.”

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Warm-up your Subscribers This Summer

 

It’s that time of the year that many of us are facing the summer slowdown…

Between the sunshine and lighter schedules, it’s natural to fall out of the swing of things around the office. Similarly, it’s natural for subscribers to unplug and become less engaged.

If you’re searching for some inspiration to keep your customers engaged this season, here are a few quick and easy ideas.

  1. Host a party: Everyone loves their share of summertime parties. Why not figuratively host your own by having a day of specials and sales. It seemed to work pretty well for Amazon. In fact, “Amazon Prime Day” was their biggest sales day in company history.
  2. Plan a contest to increase opt-ins: There’s nothing like keeping your subscribers engaged by having them actively compete for something. Choose a summer theme and create a referral campaign around it.
  3. Recommend activities: One of the best ways to gain happy customers/subscribers is to be a reliable source of information for them. Try switching gears by suggesting a few summertime activities for them to indulge in, tips to achieve their goals by fall, or ways to stay on track during the summer slowdown. Text your subscribers an article like this one: “6 Ways to Stay Motivated at Work this Summer.”

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Even Your SMS Strategy Can Be Stress-Free This Summer

 

Summer has officially welcomed itself in last week. And with the start of this stress-free season, now is the perfect time to take a look at starting or simplifying your SMS strategy.

Why not put some of that extra energy you may be feeling from the Summer Solstice to use? Click here to learn a few quick and easy ways to improve your approach.

You’ll learn:

  • Practical ways to grow your community
  • How to develop a content strategy
  • What to prioritize in your messaging

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Rules are Rules! What to Know Before You Text

 

If you’re wondering whether it’s actually legal to text as an organization, you’re not alone. In fact, the #1 reason why organizations are hesitant to send texts is because they’re unsure of the legality.

In an effort to make the topic easier to digest, we’ve asked communications attorney and TCPA expert, Adam Bowser, to host a webinar, “Texting – Higher Ed Regulations & Best Practices”.

During this encore presentation on June 21st at 2PM ET, Adam will cover texting rules and regulations, and share practical tips for texting your contacts.

You’ll learn:

  • The #1 question you should ask yourself before hitting “Send”
  • The 4 legal categories approved for texting
  • When you need permission to text and when you don’t

Click here to learn more and register for TrueDialog’s webinar: Texting – Higher Ed Regulations & Best Practices.

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