Mobile Insight

Text Message Updates for Alumni

As you know, higher education institutions around the world are using text message updates to stay in communication with students, parents, and graduates. Alumni associations have quickly learned that the best way to stay connected is by strategically integrating text/SMS opt-in forms into their processes. Here are a couple of ideas and real world examples of… Continue reading



social media ROI, social media measurement, social media, sms, social media marketing, mobile marketing

Social Media ROI Measurement With SMS

It’s no secret that social media is a huge component in many digital marketing strategies. Social media marketing expenditure in the U.S has reached $7.52 billion dollars (Statista). Virtually every business has some form of social media presence today. To avoid talking to an empty room, marketers use different tactics, such as social media contests and coupons,… Continue reading


media measurement, sms solutions, mobile solutions, mobile advertisement

Broadcast Media Measurement With SMS

Currently, the advertising business in the U.S is worth over $111 billion.  By 2020, revenue from TV and radio advertisement alone is projected to reach $81.7 and $17.68 billion respectively. With so much money circulated around advertising, it is important to make sure that your business’s advertising efforts are effective across your media channels. Vanity numbers, specialized URLs,… Continue reading


appointment management, mobile solutions, text message alerts, sms reminders

Appointment Management With SMS

Can Texting Really Reduce Cancellations by 60%? How important are meetings with new and existing customers for the health of your business? Although it is a very simple question to answer (hint: it’s very important), appointment management can be a tricky process. For most business owners, appointment management is easy to maintain. The true challenge is ensuring that clients… Continue reading


student engagement, sms solutions, university alert system, university sms

Maintaining Student Engagement With SMS

One of the major indicators of success for universities and colleges is student retention. Out of all the first-time, full-time students that enrolled in a 4-year university in fall 2012, 20% didn’t return for fall 2013 (NCES). One of the main reasons students don’t return in the fall is lack of student engagement due to poor communication. Notification emails… Continue reading