Marketing and Operations

Text Message Updates for Alumni

As you know, higher education institutions around the world are using text message updates to stay in communication with students, parents, and graduates. Alumni associations have quickly learned that the best way to stay connected is by strategically integrating text/SMS opt-in forms into their processes. Here are a couple of ideas and real world examples of… Continue reading

social media ROI, social media measurement, social media, sms, social media marketing, mobile marketing

Social Media ROI Measurement With SMS

It’s no secret that social media is a huge component in many digital marketing strategies. Social media marketing expenditure in the U.S has reached $7.52 billion dollars (Statista). Virtually every business has some form of social media presence today. To avoid talking to an empty room, marketers use different tactics, such as social media contests and coupons,… Continue reading

media measurement, sms solutions, mobile solutions, mobile advertisement

Broadcast Media Measurement With SMS

Currently, the advertising business in the U.S is worth over $111 billion.  By 2020, revenue from TV and radio advertisement alone is projected to reach $81.7 and $17.68 billion respectively. With so much money circulated around advertising, it is important to make sure that your business’s advertising efforts are effective across your media channels. Vanity numbers, specialized URLs,… Continue reading

student engagement, sms solutions, university alert system, university sms

Maintaining Student Engagement With SMS

One of the major indicators of success for universities and colleges is student retention. Out of all the first-time, full-time students that enrolled in a 4-year university in fall 2012, 20% didn’t return for fall 2013 (NCES). One of the main reasons students don’t return in the fall is lack of student engagement due to poor communication. Notification emails… Continue reading

email and sms integration, technology integration, mobile email, mobile integration, email integraiton

Email and SMS Integration

A reliable one-two punch for digital marketing is multi-channel communications – specifically using email and SMS integration. Each has their separate advantages, and they also work well together to create a wonderfully integrated experience for both businesses and their clients. Nearly two-thirds of Americans are smartphone owners and the top 2 smartphone activities are texting and managing email. So… Continue reading

EdTech Panel, EdTech, education technology, education innovations, mobile education, mobilizing education, mobile edu, edu tech, EdTech Webinar

5 Reasons to Attend EdTech Panel

We’re Talking about #EdTech and #MobileLearning on April 8th.    At True Dialog, we value higher education and we aim to support the education community by offering insights into how technology is enhancing the experience in an EdTech Panel webinar. Whether it is kids in a classroom, adults continuing their education from home, or people learning on a mobile device… Continue reading

Mobile Education, EdTech, Gen-Z, MLearning, Mobile Operations, SMS Solutions

Reaching Gen-Z College Students

As many millennials are graduating college and entering the workforce, Generation Z (Gen-Z) is rapidly taking their place. Gen-Z is defined as the generation born in the late 90s through the early 2010s. This generation makes up about 40% of today’s undergrads, and that percentage increases every semester. Unlike their millennial predecessors, Gen-Z has never lived in a… Continue reading